We set out to break the silence - loudly.

For our client Murray PHN, we curated a brand campaign 
that doesn’t whisper about men’s mental health; it speaks with confidence, challenges, and compels action. From the start, our concept was unapologetically bold: a name and visual language that refuse to let this issue hide in the shadows. The yellow swoosh in the logo acts as a bold visual spark - cutting through the darkness, it symbolises hope, action, and the power of speaking up, drawing the eye forward and inviting connection. Every element - brand name, key messaging, taglines, visuals - was designed to 
cut through stigma and spark real, sometimes uncomfortable, conversations.

The campaign’s identity is built on directness and urgency: strong taglines, a visual system that calls out the problem upfront, and creative that draws you in, face-to-face. Our videos and posters use raw, close-up visuals - emotive eyes that tell a story, stories that should not be ignored. The result is a campaign that doesn’t just raise simply awareness, but dares people to listen, speak, and act. It’s about connection, hope, and the courage to ask for help - and it’s saving lives.