This vital initiative centred around every human and every thoroughbred horse being deserving of an enriched life. To see the change the client wanted in the world, they set up this organisation and community providing programs, facilities, and resources across Australia; transforming the lives of vulnerable people and setting a new standard in horse and human welfare.

On developing a name, brand identity, content, and website for this honourable not-for-profit, it was important the brand core echoed the same level of warmth and value the organisation offered.

 Conceptual design of the ampersand in the logo (interchangeable as both logo and as a refined watermark in design) subtly honours the elegant lines of horse and human, expressing the deep connection and empathy between the two entities.

The website – adopting texturally rich images of people and horses amongst vibrant landscapes – incorporates crisp copy and seamless navigation, supporting the whole brand aesthetic of authenticity and loyalty.