PropertyMate was an epic voyage of digital discovery. A software platform beyond what anyone knew was possible. An algorithm smarter than you and I combined. And a standout brand sturdy enough to challenge the status quo. Designed for a rapidly changing landscape, this was a start-up of the ages and true digital voyage.

On the coattails of a Design Sprint and deep market research, concepts became MVPs became revolutionary software now changing the landscape of real estate forever. It’s modern, intuitive, and leverages psychographic technology to allow people to connect with properties they won’t find elsewhere. Inspired by ‘the Australian dream,’ the brand identity, imagery, and colour palette leverages the vibrant hues of the sunburnt country – backyard pools, flaming sunsets, sandy beaches, eucalyptus trees. Visually balanced, the brand brings a sense of connection and belonging to the consumer. Messaging and copy is cheeky and playful, welcoming and inclusive, insightful and adventurous. Warm, clear, and inviting, our words make the tech feel human, helping people connect emotionally with homes they won’t find elsewhere. PropertyMate was recently crowned Australia’s Top 50 Startups for 2025 at the Smart50 Awards.