QLD ArtsBook
A brilliant brand begins here
What We Delivered
This brand was big, bold, and exciting. As a team, we delivered: • Strategic naming of new brand/organisation • Brand strategy & positioning workshop • Visual identity system including logo design & guidelines • Custom designed website design & development • Photography selection and visual assets • Comprehensive style guide and brand voice documentation • Digital and print collateral suite • Business stationery package • Brand pattern development and graphic elements
QLD ArtsBook is a bold and vibrant undertaking by the QLD Government and Shake & Stir Theatre. Their aim? To connect schools with high quality, current, and diverse art - making cultural & artistic education accessible and engaging for
all students.
To successfully fuel an inclusive and dynamic mix of cultural programs and cutting edge productions across Queensland,
a brilliant digital brand and exceptional website experience
was required. And what a thrilling experience this was.
Inspiring the next generation of artists and students, for design and identity, we leaned into the energy and imagination of a retro aesthetic, with a clever and creative use of letterforms creating
a subtle yet intentional spotlight effect, highlighting the platform’s focus on art and artists. This vibrant retro style adds
a sense of nostalgia and timelessness to the progressive brand, drawing our audience in and making them stay.
For language, it was all about a playful and energetic brand voice, creating an accessible and inclusive tone that danced on the digital pages within this website.
Key to this grand project was balancing exceptionally bright and eye catching design and content with the WCAG AA accessibility standards required - this takes consideration and skill, and if you don’t mind us saying, we think we excelled.
