Willo Property Advisory
Property outcomes worth celebrating
What We Delivered
Strategic brand development & positioning
Brand naming
Brand messaging & tagline creation
Visual identity system & style guide
Discovery workshop facilitations
Print & digital marketing collateral
Brand voice guidelines
Custom website design & development
Anticipation is half the fun
The Willo brand story intentionally sidesteps industry clichés, welcoming clients into a property experience marked by excitement, trust, and memorable moments. For this start up, we began with a brand and naming workshop, where the name Willo was ideated; centred on the symbolism of resilience, adaptability, and guidance. Language was warm, succinct - intentionally personable and genuine.
Branching into design
Willo’s brand identity leans into gentle curved forms, inspired by willow branches, flowing through the logo and key imagery across the website. This organic linework, paired with a contemporary, warm colour palette, gives the brand a sense of movement and ease - inviting, premium, and distinctively human. At every stage, our design reinforces Willo’s promise of an exciting and professional property experience
